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J.B. Bernstein - 2015 Spring Forum Featured Speaker

by Web on January 27, 2015

J.B. Bernstein, legendary sports agent, marketing pioneer and inspiration for the Disney movie "Million Dollar Arm," will be the featured speaker during the 2015 Spring Forum sponsored by the Millsaps College Else School of Management.

The forum is scheduled for Thursday, April 16, 2015 at 8:15 a.m. in the Recital Hall of the Gertrude C. Ford Academic Complex.

Doors will open at 7:45 a.m., and the program will begin at 8:15 a.m. Coffee will be served.  Cost is $10 payable at the door. 

Reservations are recommended. Reservations may be emailed to elsersvp@millsaps.edu.

Portrayed by Jon Hamm in the Disney movie, "Million Dollar Arm," Bernstein is one of the most respected marketing experts in the world of sports. He will speak about “Million Dollar Arm: Where’s Your Big Idea?”

Inspired by the wave of success reality television shows were having in the United States and the global phenomena that Yao Ming created while playing in the NBA, Bernstein traveled to India with a goal to find the first Indian born player in professional baseball history. Using the reality television model in India, Bernstein created a contest that would reward one lucky contestant with one million dollars and a chance to play for a professional baseball team.

Prior to his career in sports, Bernstein received his education at the University of Massachusetts, Amherst and the London School of Economics. He then spent time working as a brand manager for Proctor & Gamble where he helped increase demand and market share for a number of its product lines.

Always a passionate fan of sports, his career took a major shift when he took on the role of director of development for The Upper Deck Company where he successfully implemented a number of marketing initiatives and is widely known as one of the godfathers of milestone marketing, specifically for his work in creating record chasing campaigns for Wayne Gretzky and Dan Marino. As a sports marketing agent, Bernstein has represented some of the greatest athletes of all time, including Barry Sanders, Emmitt Smith, and Barry Bonds and is responsible for several ground-breaking marketing campaigns with his clients.

For more information, call 601-974-1254.