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These tips and pointers were provided by several national media
contacts, including John Timpane, commentary page editor of the
Philadelphia Inquirer, and Andy Mollison of Cox News Service.
- The nature of an opinion/editorial piece requires that it argue
something: that something is or is not so, is or is not worthy,
somebody should or should not do something. If you're not arguing
any of the above, an op/ed can also predict the outcome of certain
events: what will occur if a political figure does or does not
take action on an issue, etc.
- Op/eds MUST have a thesis. This sentence is what will be pitched
to an editor to convince them to print your article. If it doesn't
have a thesis, there's no main idea to pitch to the editor.
- Op/eds are traditionally between 700 and 800 words, but most
editors say that the shorter the piece is, the better. With space
at a premium in all national publications, a shorter piece is
much more likely to run.
- Try to construct a short, compelling introductory sentence.
The lead-in should encapsulate the idea of the piece and instantly
engage the reader. Most editors judge intros by this rule of thumb:
the piece has less than 23 seconds to interest the reader. If
your first paragraph doesn't grab them, they won't stick around
long enough to finish reading the article.
- A good op/ed will offer proof that supports the opinion of the
author. Proof can be introduced in the form of statistics (with
a webpage or other resource where they can be checked), expert
testimony (with the book and page number where they can be found),
or personal experience.
- Don't be afraid to let your personality show in your article.
Remember that your piece isn't just words on a page; people will
read the article if they feel they are hearing from a real person
they can identify with.
- Come up with a good last line. Come to some sort of conclusion,
even if the conclusion is that the outcome of an issue will be
uncertain.
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