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(04/01/09)
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A company that wants to thrive during these turbulent economic times needs to be obvious as to what it stands for, how it defines its circle of expectations, and how it earns customer loyalty through employee loyalty. Marketing expert John Moore gave this advice to a group of about 100 businesspeople and students at the Spring Forum for the Millsaps College’s Else School of Management.
Moore, a former marketing executive with Starbucks and Whole Foods Market who now runs his own marketing company, talked about successful and not-so-successful ventures that nationally-known businesses have tried over the years, and the lessons that can be learned from them during the current economic downturn. Moore said that successful companies “don’t want warm bodies – they want somebodies. They want employees who are not just interested in a paycheck but in the company. You can not replicate good people. One great employee is equal to three good employees,” he said.
Moore explained how businesses must grow if the market grows, and described the importance of every employee as a marketer. “Every employee is part of the marketing department. They all have opportunities to talk about their company to others. The people who work for you drive your business.”
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