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In
the recent Yoplait Save Lids to Save Lives campaign, a small but determined
group of students and staff members at Millsaps pulled together to gather
more than 8,000 pink yogurt carton lids for the benefit of breast cancer
research. The effort represented the largest team donation nationwide
in the annual awareness and fund raising campaign.
With
the help of the Millsaps team and others like it, Yoplait collected 7.5
million lids, worth $750,000 for breast cancer research. The company matched
these funds with other donations to the Susan G. Komen Breast Cancer Foundation
for a total $1.5 million to advance research, education, screening and
treatment for breast cancer.
"I
think the motivation behind most people's participation in the project
was that it was an easy way to help someone else," said David Norris,
a senior from Gautier who participated in the project. "I'm really
glad for all the support the project received on our campus and across
the nation. I think that just about everyone on campus helped out in one
way or another, whether by cleaning out the lid bucket, helping to count
lids or just eating yogurt."
For
the past three years, Yoplait has supported the Susan G. Komen Breast
Cancer Foundation through its Save Lids to Save Lives promotion, which
donates 10 cents to breast cancer research for each pink Yoplait lid redeemed.
Many of the students involved in this year's effort participated in a
similar project for last year's competition. Last year, the Millsaps donation
of lids was the second largest nationwide.
"Our
goal this year was to collect 5,000 lids," said Terri Camp, Millsaps
AmeriCorps Volunteer Coordinator, "which we felt was a realistic
goal. We were surprised, though, when we met our goal by the end of October,
with several weeks still remaining in the campaign. There was a lot of
momentum from last year. From the onset, we had great participation from
the students."
An independent
group of Millsaps students worked through the AmeriCorps office to register
with Yoplait and begin the on-campus campaign. Lids were collected from
September until early December, and the students were responsible for
washing, counting and bagging the lids, which were then shipped to project
headquarters. Individual students assumed responsibility for certain weeks
throughout the semester. Cafeteria workers at the Millsaps dining hall
also pitched in, saving discarded lids from trays.
"Thanks
to the large amounts of funding that breast cancer research has received,
treatments have greatly improved in recent years," Norris said. "I
believe that it is completely possible for a cure to be found if the funding
can be kept high."
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