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Social Entrepreneurship

Building Midtown's Creative Economy

ElseWORKS Mid-Town Workshop, Jackson, MS
Dr. Penelope J. Prenshaw leads a Midtown Entrepreneurship Workshop

Midtown is a diverse and primarily low income neighborhood adjacent to Millsaps College. ELSEWorks supports a holistic strategic plan for community revitalization including economic development, housing, health and wellness, education, and community and culture initiatives. The plan is spearheaded by Midtown Partners, Inc., a non-profit community organization which works to make Midtown a vibrant, healthy, sustainable community in which to live, work, and raise families.

The primary focus of ELSEWorks is economic development, specifically growing Midtown's creative economy. Midtown is home to the Midtown Arts District, a small, but growing artist community. ELSEWorks strategies to grow Midtown's creative economy include:

  • Creative Business Incubator and Development Center
    ELSEWorks is supervising the development, implementation, and management of a creative business incubator. ELSEWorks will provide individualized strategic, accounting, financial, marketing, and planning assistance to incubator clients and existing businesses. This Center will provide affordable space for creative entrepreneurs and offer Midtown artists and businesses support. The Center will assist new businesses and help existing businesses grow. A 10,000 square foot donated warehouse two blocks from the Midtown Arts District will house the incubator. To-date, activities are ongoing to fund the renovation of the warehouse.

  • Business Assistance
    ELSEWorks offers a series of entrepreneurship workshops for community residents and businesses. Workshop participants continue engagement with one-on-one consulting with faculty and students. More focused topical workshops are provided to BAM, the Business Association of Midtown. These efforts will move to the incubator when it opens. Full paid scholarships for the Business Advantage Program are offered to Midtown residents and businesses.

  • Community Gathering Place
    Many community development experts recognize the importance of informal public gathering places (coffee shops, community co-ops, etc.) in building community and in economic development of a neighborhood. ELSEWorks leads the effort to identify an operator, provide facility planning, and support execution.

  • Business Recruitment
    Midtown is a unique neighborhood in Jackson because it has such a diversity of uses, including commercial, residential, and light industrial. ELSEWorks works to recruit businesses and artists to locate in vacant buildings and warehouses.

  • MicroInvestment Program
    The MicroInvestment Program provides entrepreneurs and small businesses advice with loan preparation and consultation to obtain capital.

  • Midtown Real Estate Opportunity Fund
    The Midtown Real Estate OpportunityFund focuses on providing a reasonable return for investors while creating a positive social impact for the community. The Fund will buy and rehabilitate neglected, low cost property in Midtown and either rent or sell the property to earn a return.



Hope Enterprise Corporation

ElseWORKS - Hope Enterprise Corporation

Hope Enterprise Corporation is a private nonprofit community development financial institution. Students assisted with expansion efforts into two rural Mississippi communities that had lost their only banks. Students conducted marketing research, participated in membership drives, conducted financial literacy sessions, and attended the grand opening (where new accounts surpassed expectations!).



Youth Entrepreneurship Camp

Youth Entrepenership Camp at Millsaps College

The youth entrepreneurship camp was developed for high school students from the Mississippi Band of Choctaw Indians (MBCI). MBCI is a community of approximately 10,000 members living on tribal land located in 10 counties in Mississippi. The entrepreneurship camp curriculum consisted of a combination of experiences, discussion and lecture, guest speakers, fieldtrips, a mentoring component including exposure to elder tribe members with business skills and success stories, and fun activities.


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